For those moviegoers worried that we’re running short of psychopathic masked serial killers, fear not. “Heart Eyes” is here, a wild genre hybrid that mixes ingredients from sappy romantic comedies and blood-saturated slasher movies. It’s a gleefully self-aware date night cocktail that derives much of its enjoyment through its giddy embrace of numerous genre tropes. To put it simply, director Josh Ruben knows and delivers on his assignment.

Ruben, along with screenwriters Phillip Murphy, Christopher Landon and Michael Kennedy, fashion a movie so in tune with its own silliness that you can’t help but get onboard. You’ll laugh at the goofy gags and abject absurdity as much as you’ll recoil at the jolting violence and gruesome gore. But most surprising is how a movie that is both a romcom parody and a shameless splatterfest can be this shrewdly scripted and devilishly charming.

Olivia Holt is sturdy and committed playing Ally, a twenty-something former med student who now works as a Seattle marketing executive. Things aren’t going well at work following a bad ad pitch and now her tyrannical boss (Michaela Watkins) is threatening to fire her. Meanwhile her love life isn’t much better. Ally recently broke up with her boyfriend, but she can’t quite stalking his social media accounts.

Elsewhere, news reports tell of a bloodthirsting maniac on the loose in Seattle. The media has dubbed him the “Heart Eyes Killer” and for obvious reasons – he wears a crude leather mask with two hearts for eyeholes. He targets random cities for his annual Valentine’s Day killing sprees, hunting and slaughtering romantic couples for reasons that (of course) will eventually come to light in the final act. First it was Boston, then Philly, and now it’s Seattle.

Ally’s boss demands she redo her ad campaign and pairs her with a hunky hotshot named Jay (Mason Gooding). Following a rather unpleasant working dinner, Ally spots her former beau outside of the restaurant with his new girlfriend. In an impulsive move, she plants a kiss on Jay in hopes of making her ex jealous. But she inadvertently gets the attention of Heart Eyes who’s watching from the bushes.

The killer mistakes Ally and Jay for a couple and makes them the focus of his Valentine’s evening festivities, chasing the two around the city and butchering anyone who happens to get in his way. One of my favorite running gags involve the two repeatedly trying to convince Heart Eyes that they are not together. Yet in classic romcom fashion, that changes over the course of the night as Ally and Jay get a little closer with every near-death encounter.

As you watch “Heart Eyes”, romcom and slasher tropes are scattered like Easter eggs and spotting them is a big part of the fun. The swell of sappy love songs, the aggressively awkward meet-cute, the jabbering best friend (Gigi Zumbado). On the other side you get the slow walking but always present killer, an array of hapless victims, bumbling police officers (played by Jordana Brewster and Devon Sawa) who are no help at all. This just scratches the surface of what you’ll find.

“Heart Eyes” is a mashup in its truest form. It artfully combines the well established frameworks of romantic comedies and slasher movies into one wildly entertaining confection. To no surprise its story is a little shallow, and the end reveal isn’t all that satisfying. But Holt and Gooding make for a likable and root-worthy duo while Heart Eyes is an especially brutal killer, using a variety of weaponry to deliver some truly creative carnage.

Again, the filmmakers know what kind of movie they’re making. Ruben and company have clearly watched a number of romcoms and they possess an obvious love the slasher genre. Now sprinkle in an assortment of well-timed and genuinely funny jokes and you have “Heart Eyes”, a movie that knows its target audience and is happy to feed them exactly what they’re hungry for. “Heart Eyes” opens in theaters today.

VERDICT – 3.5 STARS