Say what you want about the state of the now unwieldy Marvel Cinematic Universe, but the folks at Marvel Studios have done a bang-up job promoting what is easily the most compelling movie on their release schedule. “The Fantastic Four: First Steps” has the potential to overcome the MCU fatigue that has grown due to the oversaturation of subpar big screen and television projects. The film looks genuinely intriguing and the brilliant promotion is a big reason so many of us are looking forward to it.

“The Fantastic Four: First Steps” is the second reboot for Marvel’s First Family. Directed by Matt Shakman and written by a team of SIX, this 37th entry into the MCU is set on a 1960s-inspired retro-futuristic Earth somewhere in the seemingly never-ending multiverse. Bypassing another retelling of their origin story, the family (played by Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach) are forced to defend their world against a planet-devouring cosmic entity known as Galactus (Ralph Ineson).

The marketing has been fantastic from the early teases to the full trailer releases. But best of all may be the retro-styled poster campaign. Since the early days of the movie’s announcement Marvel Studios has delivered a series of cool posters and they’re still going strong. Recently they dropped new character posters inspired by classic bubblegum card packs. Check them out below and tell me what you think.

“The Fantastic Four: First Steps” releases exclusively in theaters on July 25th.