3D technology in movies dates back to the 1920’s and really found an audience during the 1950’s. It made several reappearances often times finding and wowing audiences. But the technology is also known for it’s dissappearances as the interest fades in what some view as a fancy gimmick. Right now we are in the middle of one of those 3D waves. But have they finally gotten it right and made it a viable storytelling tool that will stick around for a while? Or has the high ticket prices and mediocre transfers already driven off movie fans?
James Cameron and “Avatar” was the movie that really brought 3D back and I have to say it impressed me more than any other previous attempt at 3D movie making. While his unoriginal, paper-thin plot and political/environmental preachiness killed “Avatar”, it was still a technical marvel and his use of 3D was a sight to behold. It was the first time I could really say the 3D grabbed me and pulled me into a movie. It wasn’t just about “pop out of the screen” moments. Cameron truly made his movie come alive with clever camera work and an amazing depth.
One of the things that made “Avatar” work visually was that from the start it was shot for 3D. It didn’t take me long to see that it makes a world of difference. Before long several post production 3D transfers started hitting theaters with noticeably lesser results. As with many things, the studios saw dollar signs and started putting out more and more of these underwhelming 3D productions. After seeing several movies where I felt ripped off by the higher prices I’ve moved back to 2D. Unless a movie is getting rave reviews for it’s 3D by other reviewers and if given the choice, I’m going with 2D.
So has this reemergence of 3D reached it’s apex and now heading downhill or is there still more on the horizon? There’s no denying that 3D has shown itself to be a very effective way to tell a story. But with so many lackluster 3D movies coming out, it seems that the technology could be doomed to fail. In a way it will be sad if it does fall by the wayside simply because it looked like they finally got it right. They simply didn’t know when enough is enough.
What are your thoughts on today’s 3D?