“THE DARK KNIGHT RISES” VIRAL CAMPAIGN PICKS UP STEAM…

All of the spotlight has been on Marvel Studio’s highly anticipated “The Avengers”. But with it’s weekend release upon us, Christopher Nolan’s “The Dark Knight Rises” is ready to launch it’s viral campaign. We’ve already heard that a new never before seen trailer will be attached to the Avengers movie. Today some very interesting images surfaced on the web that you can be sure holds secrets to the upcoming Batman picture. The images appear to be of documents including the arrest warrant for Batman, a police issued Batman “Wanted” poster, and a letter from the deputy police commissioner. There’s also a photo of evidence that is ready to be processed.

If you remember, “The Dark Knight” had one of the coolest promotional viral campaigns of any movie I have ever seen. It looks like Nolan and company are going to deliver again. Here are the new images. How can you not be excited after seeing them?

THIS WEEK IN MOVIES (APRIL 27th)

Perhaps my favorite bit of movie news this week came with the release of the first trailer for John Hillcoat’s “Lawless”. “Lawless” Official Trailer #1 looks like a tough and gritty Prohibition period action flick. Anyone who has read my Most Anticipated Movies of 2012 post already knows that this film, (previously named “The Wettest County”), is one I can’t wait for. The movie features a cast of some of my favorite performers including Tom Hardy, the underappreciated Guy Pearce, Jessica Chastain, Gary Oldman, and Mia Wasikowska. And then there’s Shia LaBeouf, an actor I simply don’t care for. I’m hoping he doesn’t drag the movie down and by the looks of the “Lawless” Official Trailer #1 there’s a lot more that overshadows him. Everything about the trailer looks GREAT particularly Hardy and Pearce and I am really amped up for this picture. Just click the links to watch the “Lawless” Official Trailer #1. The movie is set to be released on August 31st.

The ad campaign for “The Dark Knight Rises” is really starting to take off. Each week brings new news and information to what is hands-down my most anticipated movie of 2012. Everyone may recall that director Christopher Nolan shot several scenes of “The Dark Knight” for IMAX. Well it was released that over one hour of “The Dark Knight Rises” was filmed for IMAX. That may not sound like a big deal, but as someone who watched “The Dark Knight” on both IMAX and the regular screen, the difference is well worth the extra ticket cost.

But in even bigger Dark Knight news, it was announced that a brand new full trailer will debut in front of next weekend’s “The Avengers” movie. As if I needed any more incentive to see “The Avengers”, now I have a new “The Dark Knight Rises” trailer to look forward to. The trailer is said to show a new and clearer audio for Bane as well as several scenes of brand new footage. I’m getting giddy just thinking about it!

NEW IN THEATERS (APRIL 27th)

  • “SAFE” (R) – Action/Shoot ’em up
  • “THE RAVEN” (R) – Horror/Thriller
  • “THE PIRATES” (PG) – Animated

THIS WEEK IN MOVIES: (APRIL 20th)

One of the more interesting bits of news from the world of movies came in the form of an advertisement for “The David 8“. Released as a promotion for Ridley Scott’s upcoming sci-fi film “Prometheus”, “The David 8” clip introduces us to the artificial life form played in the movie by Michael Fassbender. It’s a quirky and at times eerie clip in the form of a television commercial that promotes this next generation model of synthetics. “The David 8” clip is very well made and hopefully this is just the first in a series of cool promotions that we can expect from this still mysterious film.

Another really cool clip that came out this week was from Marvel’s “The Avengers”. Simply called “The Avengers/Clip #5“, it may be the coolest yet. In it we see Thor (Chris Hemsworth) squaring off against Iron Man (Robert Downey, Jr). Why are these two heroes fighting? My guess is the clip is showing the initial dysfunction of the team before the obvious team-up to save the world. Or it could be a simple training exercise. Whatever it is, all I know is that “The Avengers/Clip #5” is really, really cool.

NEW IN THEATERS (APRIL 20th)

  • “CHIMPANZEE” (G) – Family/Documentary
  • “THE LUCKY ONE” (PG-13) – Romance (allegedly)
  • “THINK LIKE A MAN” (PG-13) – Comedy

*Sounds like a good weekend to catch up on my DVD/Blu-Ray watching

HOLLYWOOD WRITER’S BLOCK? SEQUELS, REBOOTS, & REMAKES

If there is one constant in the modern-day movie industry, it’s the steady barrage of motion picture sequels, reboots, and remakes that bombard theaters each year. For a while now it’s seemed as if the sheer number of sequels, reboots, and remakes has steadily grown from year to year. Just look at 2011. The year featured reboots such as “Rise of the Planet of the Apes” and “X-Men: First Class”. We also got several pointless remakes like “Footloose”, “Fright Night”, “The Smurfs”, and “Arthur”. And of course, the year was loaded with sequels from popular “franchises” such as Harry Potter, The Transformers, Twilight, and Pirates of the Caribbean; animated films like “Cars 2”, “Kung Fu Panda 2”, and “Happy Feet Two”; and a host of other stuff ranging from “Spy Kids” to “Scream 4” to “Hangover 2”.

That was last year. Just take a look at what we have already seen and what we can expect for the rest of 2012. It’s still early in the movie year and we’ve already seen remakes like “21 Jump Street” and “The Three Stooges” and a host of sequels such as “Journey 2”, “Wrath of the Titans”, “Underworld Awakening”, and “Ghost Rider”. To add to it, this year we have already seen  3-D re-releases of three movies: “Star Wars: Episode 1”, “Beauty and the Beast”, and “Titanic”. Here’s just a sample of what’s still coming out this year:

  • “Men in Black III” (sequel)
  • “Piranha 3DD” (sequel – I guess)
  • “Madagascar 3” (sequel)
  • “G.I. Joe: Retaliation (sequel/reboot)
  • “The Amazing Spider-Man” (reboot)
  • “Ice Age: Continental Drift” (sequel)
  • “The Dark Knight Rises” (sequel)
  • “Step Up: Revolution” (…….sigh…..)
  • “The Bourne Legacy” (sequel)
  • “Total Recall” (remake)
  • “The Expendables 2” (sequel)
  • “Twilight Saga: Breaking Dawn Part 2” (sequel)
  • “Resident Evil: Retribution (sequel)
  • “Paranormal Activity 4” (sequel…kinda)
  • “Red Dawn” (remake)
  • “Skyfall” (sequel)

There are several more that you can expect to see in 2012 but you get the point. It seems that sequels and remakes aren’t a big thing these days. They’ve become commonplace. Now let it be known that there are some movies on the list that I am really excited about seeing. It’s also true that some sequels are incredible movies. It’s also worth noting that THE TOP 9 GROSSING MOVIES of 2011 were sequels which shows that there is an audience for them. So it certainly isn’t a question of bad financial decisions and it’s certainly not unreasonable to make movies that will sell tickets. But it begs the question, is there a shortage of originality and creativity in Hollywood?

I can remember when a movie sequel was a pretty big deal. You didn’t see many of them and when you did it usually drew a lot of attention. That’s certainly not the case today. And Hollywood’s sudden affection for remaking 80’s movies and TV shows has led to more head-scratching results than memorable films. I guess in a way that’s my biggest concern. Just how many of today’s sequels, reboots, and remakes are really good, memorable films? How many will stay with us for the rest of our lives. How many are just easy money grabs that have little to no lasting impact? I tend to think more of them are utterly forgettable than true movie treasures.

But as I mentioned, not every sequel, reboot, or remake is bad. Christopher Nolan’s “The Dark Knight” not only rose above the superhero genre but it was an incredible movie. This year’s “The Dark Knight Rises” is my most anticipated movie of the year. And there are still many good quality filmmakers that are making great original movies for us to enjoy each year. Add in independent films and foreign cinema and there are several outlets to discover good movies. But so much of Hollywood’s efforts and resources are going into treading the same water that I can’t help but wonder, is the struggling industry desperate for dollars at the theater or does Hollywood have a bad case of writer’s block that only seems to be getting worse?

“THIS WEEK IN MOVIES” (APRIL 13th)

 The Weinstein Company has released what’s being called the first “teaser poster” for Quentin Tarantino’s upcoming western film “Django Unchained”. Other than a brief and vague synopsis, little is known about the film and we’ve yet to see the first trailer. As you can see below, the “teaser” poster doesn’t offer much more information but it does looks pretty cool. “Django Unchained” stars Jamie Foxx, Leonardo DiCaprio, Samuel L. Jackson, Christoph Waltz, and Kurt Russell and, of course, it’s directed by Quentin Tarantino. Look for it in theaters this December.

Director Christopher Nolan and Warner Brothers have released several new images from July’s almost guaranteed blockbuster “The Dark Knight Rises”. Nolan’s final installment in his brilliant Batman trilogy has a lot of promise but also a lot of questions. In one of the images we get to see Bane seemingly in control of a stock exchange and in another Selina Kyle in full Catwoman garb checking out an empty safe. “The Dark Knight” will be a tough act to follow but with Nolan leading the way, it’s bound to be good. 

Tom Hardy as Bane in “The Dark Knight Rises

 

Anne Hathaway as Selina Kyle (Catwoman) in “The Dark Knight Rises”

What are you thoughts on “Django Unchained” and “The Dark Knight Rises”? Both are attention getters in movie circles and both promise to have a lot of people talking about them.

 

NEW IN THEATERS (April 13th):

  • “THE CABIN IN THE WOODS” (R) – Horror
  • “LOCKOUT” (PG-13) – Sci-Fi Action
  • “3 STOOGES” (PG) – Comedy
  • “THE RAID: REDEMPTION” (R) – Foreign Action
  • “IN DARKNESS” – Limited Release  (R) – Historical Drama

“BULLY” AND THE MPAA

By now I’m sure you’ve heard of the war between Lee Hirsch’s documentary “Bully” and the Motion Picture Association of America. After viewing the film the MPAA decided to give it an R rating, a decision that raised the ire of the filmmakers, Harvey Weinstein of The Weinstein Company, advocacy groups, and even many celebrities. The MPAA gave “Bully” the R rating due to “some language”, more specifically the seven “f words” found in the film. Weinstein countered by threatening to release the film unrated. But this left him with several problems including the fact that most big movie theater chains have policies against showing unrated pictures. The MPAA stood its ground. Since then, “Bully” has been granted a PG-13 rating after editing out three of the seven “f words”.

But who was right? Was there grounds to be upset over the R rating? Was the MPAA simply doing its job? Those angered by the MPAA’s decision noted that the film’s potential social impact would be greatly hurt by the R rating. One protest group stated “Because of the R rating, most kids won’t get to see this film. No one under 17 will be allowed to see the movie, and the film won’t be allowed to be screened in American middle schools or high schools.” (This is only partially true. ANY child can see an R rated movie. The only difference is they must be accompanied by an adult). MPAA head honcho Joan Graves countered by pointing out the ratings association’s responsibility is to inform parents of content. She said “In the case of ‘Bully,’ the ratings system has worked exactly as it is supposed to: Parents have been kept informed of the content of each version of the film, and they have been given the information they need to make moviegoing decisions on behalf of their kids.”

While I have had my fair share of gripes about the MPAA, I tend to side with them on this one.  I don’t want the MPAA judging a film’s social impact or a filmmaker’s intentions. I want them rating movies based on the content found in the movies. They need to have a standard by which they judge content so that parents and moviegoers who don’t want to see or hear those things have a grounded point of reference. Some have objected saying “How does a movie like “Bully” with its instances of profanity get the same rating as a violent and grisly film like “Saw”? They point to that as one of the flaws of the current ratings system. But I don’t think you can compare movies like that. There needs to be a standard for violence, a standard for sexual content/nudity, and a standard for vulgarity/profanity. Have consistent standards and grant ratings based on how movies meet those standards.

But that also touches on some of the MPAA’s glaring failures. In many ways their lack of consistency has given people ammunition to use against them. The MPAA has given so many movies a PG-13 rating that’s had tons more profanity that what we find in “Bully”. I could give you so many examples. Just this year take a movie like “Chronicle”. It has over 60 uses of profanity. “Tower Heist” has almost 100 uses of profanity. Yet both of these pictures were granted a PG-13 rating simply because they kept their “f-bombs” to two or less. For some warped reason the MPAA sees three “f-bombs” in a movie considerably more serious than a film with 100 uses of every other bit of foul language. It’s this absurd reasoning that has breached the trust between the MPAA and many parents and moviegoers.

That kind of inconsistency could very well be what brought on this battle between “Bully” and the MPAA. On the flip side, Weinstein and company know the guidelines and shouldn’t be surprised when the MPAA doesn’t base their rating on the political and social message of the film. I also have a hard time believing those three “f-bombs” were crucial to the movie therefore editing them out without making it into a big issue shouldn’t have been a problem. I’m glad the MPAA didn’t cave in. I want them to have a standard and I want them to stick to it. But there lies another problem. They haven’t stuck to it and no one can argue that their standards could certainly use a little fine-tuning.